CRM Manager, VOYO

About us

bTV Media Group is a leading source of information on the Bulgarian market with a high level of trust among viewers. As part of the Central European Media Enterprises family, owned by the international company PPF Group, we reach millions through television, radio, and digital channels. We stand for innovation, creativity, and excellence while also committing to meaningful social causes and civic initiatives.

VOYO is bTV Media Group's subscription video-on-demand platform and a key pillar of our digital growth strategy. At the intersection of content, technology, and customer experience, VOYO is helping redefine how audiences engage with premium entertainment. As streaming continues to transform the media landscape, VOYO plays a central role in creating innovative viewing experiences and driving long-term subscriber growth and loyalty.

At bTV, you’re part of what matters.

The role

We’re looking for a CRM Manager to join VOYO and take ownership of the end-to-end CRM function — from planning and building campaigns to delivery, reporting, optimisation, and continuous improvement. The role is hands-on and highly impactful, with a strong focus on subscriber engagement, retention, churn reduction, and customer lifecycle communication.

In this role, you will work closely with local stakeholders and the wider CME Group to build and optimise CRM journeys, manage campaign planning, use data to improve performance, and help shape how VOYO communicates with its subscribers.