CRM Manager, VOYO

Пълно описание

About us
bTV Media Group is a leading source of information on the Bulgarian market with a high level of trust among viewers. As part of the Central European Media Enterprises family, owned by the international company PPF Group, we reach millions through television, radio, and digital channels. We stand for innovation, creativity, and excellence while also committing to meaningful social causes and civic initiatives.

VOYO is bTV Media Group's subscription video-on-demand platform and a key pillar of our digital growth strategy. At the intersection of content, technology, and customer experience, VOYO is helping redefine how audiences engage with premium entertainment. As streaming continues to transform the media landscape, VOYO plays a central role in creating innovative viewing experiences and driving long-term subscriber growth and loyalty.

At bTV, you’re part of what matters.

The role
We’re looking for a CRM Manager to join VOYO and take ownership of the end-to-end CRM function — from planning and building campaigns to delivery, reporting, optimisation, and continuous improvement. The role is hands-on and highly impactful, with a strong focus on subscriber engagement, retention, churn reduction, and customer lifecycle communication.

In this role, you will work closely with local stakeholders and the wider CME Group to build and optimise CRM journeys, manage campaign planning, use data to improve performance, and help shape how VOYO communicates with its subscribers.

• Expert hands-on experience with Bloomreach Engagement, including the ability to independently build, troubleshoot, and optimise CRM campaigns and journeys.
• Proven end-to-end lifecycle CRM experience — from planning and design to execution, optimisation, and performance improvement.
• Strong commercial and analytical mindset, with curiosity for performance data and the ability to turn numbers into clear actions.
• Good understanding of customer data, triggers, testing groups, segmentation, and campaign performance measurement.
• Proactive ownership style, with the ability to manage CRM roadmaps, campaign calendars, priorities, and stakeholder expectations.
• Fluent Bulgarian and strong English, with the ability to collaborate effectively with local stakeholders and the wider CME Group.
• Experience in subscription, streaming, behavioural segmentation, or content-based CRM would be considered an advantage.

• Long term contracts
• Discounts and special deals in various stores
• Professional and cooperative team
• Multisport cards
• Great location (and a metro station near the office)
• Food vouchers
• Medical insurance
• Additional retirement benefits
• Discounts at restaurants near the office

Виж повече