Digital Marketing Specialist

Пълно описание

Company Overview

We’re more than just an online casino brand — we’re a fast-growing digital entertainment company redefining gaming experiences in Bulgaria and beyond. Our team is passionate about innovation, creativity, and delivering top-tier content that excites players every day.
Your responsibilities would include:

➤ Creating, managing, and optimizing advertising campaigns (Google Ads, Google Display Network, Meta Ads, Programmatic, etc.).
➤ Track and analyze campaign performance using tools like Google Analytics, Tag Manager, Internal tools, and other technological solutions.;
➤ Develop and maintain marketing dashboards, reports, and KPIs;
➤ Scaling campaigns to maximize ROI;
➤ Conducting competitors and Market research;
➤ Doing A/B testing (CTR, Conversion, etc.);
➤ Collaborate with the creative team to ensure consistent messaging and branding;
➤ Stay updated on digital trends, new tools, and best practices to keep the company ahead of the competition;
➤ Conducting competitor analysis, market trend research, and identifying new channels and growth opportunities;
➤ Staying up to date with emerging marketing technologies, ad formats, compliance, and marketing practices in the iGaming sector;
➤ Implementing email marketing campaigns.
Does This Sound Like You?

➤ At least 3 yearsof experience in a digital marketing role, preferably with a focus on paid advertising;
➤ Experience working with Meta Business Suite, Google Ads, and other Social media ad tools;
➤ Have experience in the fields of CRO, PPC, CTOR, Social listening, e-mail marketing, retargeting, and audience targeting.
➤ Excellent understanding of digital funnels, tracking, and performance optimization;
➤ Proficiency in Google Analytics, GA4, Tag Manager, and data visualization tools;
➤ Excellent written and verbal communication skills in English and Bulgarian;
➤ Desire to learn new things within an ever-changing and innovative environment;
➤ Strong hands-on experience in managing CPM and PPC campaigns;
➤ Solid understanding of social media and content performance metrics.
➤ Bachelor’s Degree or equivalent work experience in Marketing, Communications, or Advertising;
Why us?
➤ Career Development: We're all about growth and development.
➤ Multicultural Environment: Join a diverse and dynamic team.
➤ Competitive Salary: Your hard work deserves fair compensation.
➤ Fun Events: We know how to balance work and play.
➤ Flexible Working Conditions: Work smarter, not harder.