Engagement Campaigns Manager

Пълно описание

General duties

• Monitor the local and international market for innovative engagement, loyalty and rewards campaign mechanics run by other companies (banks and non-banks) and turn the best ideas into innovative proposals for DSK clients.
• Segment clients based on internal data and design personalized offers that match their behavior and needs.
• Collaborate with Daily Banking Team on launching campaigns and daily, weekly or monthly challenges.
• Implement campaigns yourself in the Rewards platform, setting conditions with low-code/no-code solutions.
• Cooperate with the Marketing team to create attractive messages and visuals and to deliver them to the customers in the digital channels (push, banners, carousel in app)
• Drive actions that popularize the program among DSK clients.
• Develop new rewarding mechanics and work closely with Business line owners in the bank and external Partners to implement them.
• Participate in the design of BI reports for campaigns and program performance.
• Analyze campaign performance and use the findings to improve mechanics, offers and communication.

Requirements

• Bachelor's degree in Marketing, Business management, Economics, Finance or a related field.
• Experience in campaign management, loyalty or rewards programs, CRM, digital marketing or product management; familiarity with low-code/no-code tools and BI reporting is an advantage.
• Analytical mindset - able to segment customers, define success criteria and measure campaign performance.
• Creativity and curiosity - you follow what companies across industries do to engage customers.
• Excellent communication skills in aligning priorities with business stakeholders.
• Self-driven and proactive - you take ownership and bring solutions, while enjoying cooperation and teamwork.
• Excellent command of English and Bulgarian.

DSK Bank offers

• Food vouchers in the amount up to 102.26 euro per month;
• Bonus scheme depending on the achieved results;
• Additional Health Insurance;
• Favourable conditions for housing and mortgage lending, as well as for bank products and services;
• Preferential conditions for Multisport / CoolFit cards;
• 20 + 5 paid holiday leave;
• Refer a Friend Bonus.

Documents for application

CV

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