Product Marketing Manager

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At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager

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Your role and responsibilities

In this role, you will have the opportunity to drive sales by product marketing activities. Each day, you will oversee marketing activities and support Sales organizations in driving sales for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is hybrid.

This role is contributing to Electrification Business Area in Bulgaria.

You will be mainly accountable for:

Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance and on-time delivery as requested.

Evaluating market opportunities, determining appropriate activities aligned with the overall strategy for specific EL product group.

Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.


Our team dynamics
You will join a dynamic, talented, high performing team, where you will be able to thrive.



Qualifications for the role

Bachelor’s degree in Business Administration or Engineering

Experience in leading product marketing activities — ideally in the Electrification area — with in-depth knowledge of products, solutions, and the Bulgarian market.

Excellent problem-solving, decision-making, and communication skills to engage both internal and external stakeholders

Ability to manage a team and leadership skills

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Requisition ID: JR00029378

Important: In order to be employed by ABB you will need to fully comply with/fulfill all local ABB employment requirements/processes.

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